Purchasing a Diamond? Don’t Believe These 8 Common Misconceptions.

Buying a diamond is exciting, but it can be confusing if you don’t know what you’re doing. Luckily, at Jianna Jewelers, we know a thing or two about jewelry and gemstones. Find out the 8 most common misconceptions we hear from people purchasing diamonds!



1) Clarity and color are the most important aspects of a diamond’s beauty.

Althoughit seemslikethis it could be true,itis not. The cut is actually the most important aspect of a diamond’s beauty. Think, Cut = Crucial!


2) You don’t really need a certificate for a diamond, but if you do get one, any will do.

False! Don’t fall for this. Only GIA certified diamonds are credible and reputable in the industry. It is the world’s foremost authority in gemology. Trust us, we get diamonds!


3) Bigger is always better.

Not necessarily.Sure, a big rock can make a big impression, but that does not always meana big diamond ismore valuable than other diamonds. As previously statedin the first misconception, cut is the main factor when determining a diamond’s beauty.


4) Any diamond will sparkle.

By now, you should know not believe this statement considering our constant emphasi s on the importance of a diamond’s cut. T he sparkle of the d iamond depends on the cut. The quality of the cut determines how a diamond’s facets interact with light. It is essential that the symmetry, proportions and polish of the diamond are near perfect for the diamond to shine. A precise cut can really make all t he difference. No matter how big or small, a poorly - cut diamond, will not have the gorgeous sparkle you desire.


5) Inclusions in a diamond can cause it to break.

Inclusions do not indicate vulnerability. Every natural diamond will have inclusions. They ar e t he birthmarks within a diamond and are the characteristics that impact the clarity of a gemstone.


6) It’s a good idea to buy online.

Feel free to buy your clothes online, but we do not purchase your diamond this way! Do all the online research on diamonds you want, we actually encourage our customers to do so, but when it comes to picking out the diamond and making the transaction, we strongly recommend doing so in - person. Buying a diamond is a meaningful (and expensive) decision, and by purchasing it in - p erson, you will be able to determine if it is in fact the perfect diamond for you and feel confident in your choice.


7) Diamond fluorescence is bad.

Diamond florescence is a natural phenomenon found in various diamonds. We recommend purchasing diamonds only up to faint fluorescence. Diamonds with medium to strong blue fluorescence are not recommended as they will cause the diamond to glow in UV light, making it look dull and cloudy in the sun. T his t ype of diamond is not worth your money, especi ally considering it does not attract a second - hand shopper, nor is the quality good enough for it to be repurposed into a different piece of jewelry.


8) Purchasing a diamond will cost me a fortune.

It is true that diamonds are expensive , but buying one does not have to cost you a “ fortune ” . The best approach to avoid this feeling is to set a comfortable budget for yourself prior to walking into the jewelry store. Communicate with your jeweler on the type of diamond you are looking for as well as your budget. If you want to get the most bang for your buck, you have to trust that your jeweler will guide you in choosing the perfect ring to fit your budget.